TARA Projects (Trade Alternative Reform Action) was founded in 1973 to help poorly organised and struggling artisans in Delhi, find markets for their goods.
By creating opportunities for these home-based craftsmen to market and sell their goods, TARA helps to generate steady work and income. Based on the early success of this program, they have been able to expand to a 120-mile area surrounding Delhi.
TARA fund schools for children as well as literacy centres for adults, and are constantly campaigning and educating people about fair trade. Their goal is to end injustice and manipulation in the world mass trade system.
TARA’s mission is to practice fairness in its production and trading activities for the development of the grassroots and the other marginalised sections of society, using capacity building towards continuously improving its performance while ensuring social equity and environmental sustainability. The organisation is committed to follow the Fair Trade Standards developed by World Fair Trade Organization (WFTO).
TARA began with the objective of creating avenues of economic growth for economically disadvantaged artisans and craftsmen of Delhi and its surrounding areas in the un organized home-based sector. Encouraged by its initial success the project gradually extended its socio/economic and trade reform activities to the adjoining states, Uttar Pradesh, Haryana and Rajasthan in Northern India. Since its inception Tara actively engaged in providing support services to the production and marketing of handicrafts on Fair Trade Principles, while addressing community developmental needs of the grassroots craft persons by imparting, general awareness, Human Rights, vocational and informal education for the human dignity.
WFTO - Guaranteed Fair Trade member